Location
Our marketing department is seated in Malmö, Sweden, but for flexibility purposes, we also offer several group.one offices as your primary workplace. We have marketing colleagues all around Europe and we can offer the following sites as your new workplace:
- Dortmund, Germany
- Copenhagen, Denmark
- Malmö, Sweden
group.one is looking for a Performance Marketing Specialist (DACH) to help define the best-in-class of performance marketing efficiency
group.one is our umbrella brand, which covers more than 12 consumer-facing domains and web-hosting brands in more than 11 markets across Europe. The largest, one.com – is a market-leading web hosting provider with more than 1m customers and 1.5m domain names under management. You will join an existing performance marketing team, in redefining definitions of efficiency, growth and returns from BTL marketing activities across paid search, paid social, digital marketing, programmatic, influencer marketing and more with an overarching goal of becoming truly data-driven.
The Performance Marketing Specialist will
- Focus on the DACH region: (D) Germany, (A) Austria, and (CH) Switzerland
- Optimize campaign efficiency on Google Ads, Bing ads and paid social channels from a multi-million annual marketing budget
- Outperform the general competition and steer acquisition of customers from an acquisition-cost to life-time-value ratio
- Plan and execute integrated strategies both operationally and tactically and understand fundamentals in omnichannel marketing strategies
- Utilize keyword and competitor research to convert new customers and increase the efficiency of marketing spend
- Own campaign development, account optimizations, budgets, ad-copy creation, A/B testing, video and display advertisement, remarketing, and bidding strategies to maximize the results of our marketing spend
- Develop tactical campaigns around promotions and new products/services
- Participate and contribute to cross-functional team meetings, innovating new ideas and communicate improved digital campaign strategies
- Analyze all aspects of program performance, effective optimization techniques, and attribution modelling and report this to stakeholders
- Understand the most important growth business metrics, such as EBITDA, LTV and marginal CPAs
- Use good organizational and time-management skills to work smart
- Stays informed on the industry, competitor activities and new digital strategies
- Learn sprint and OKR principles in performance marketing teams or use existing knowledge to contribute to our planning efforts.
Required;
- You are fluent in spoken and written German
- Bachelor’s degree in Advertising, Marketing or a related field
- Minimum 2 years experience in a relevant position (hereof special work with the DACH region is preferred)
- Full understanding of the latest Search Engine and Display Strategies
- Experience 5+ years in digital marketing
- Understanding of business analytics principles and visualization tools such as Google Data Studio, Tableau, etc
We’d love it if you have/are;
- Experience with either SAAS or digital products
- A natural curiosity about data-driven methodologies
- Experience with Google Analytics 360/Premium
- An eye for incremental opportunities on driving new transactions
- A team player with the ability to work independently
- High energy and a good sense of humour
- Strong presentation skills and an ability to communicate with all levels in the organization from juniors to c-level
- Agency experience
As a full-time employee at one.com Malmö, you are offered (others might apply elsewhere)
- Parental leave compensation
- A modern office environment
- Great office lunch arrangement
- A hybrid working model with 2-3 days at home a week
- 5 extra vacation days on top of your 5 weeks of vacation
- Health insurance, Friskvårdsbidrag, and an annual health check
- One of the best locations in Malmö - right next to the Central Station
- A free website with domain and hosting, where you can choose your own domain name
Recruitment process
You can expect the following recruitment process for this position:
- 30-minute video meeting with the recruiter, Talent Acquisition Consultant, Sigurd Rønne Christiansen - mainly a group.one introduction
- 60-minute video or office interview with the hiring manager, Head of Paid Marketing, Linda Wiljander - focus on fit for the role
- 60-minute video or office interview with a regional specialist for final review
The process can be subject to change along the way and should be considered a recruitment process template for this position.
Become a part of group.one
Since its establishment in 2002, one.com has been in constant development and is today part of group.one, which is one of the leading group companies in Europe in the administration and sale of domains, web hotels, and email. We have an international environment with a high level of flexibility and growing ambitions. We are proud to present our key numbers of business:
- More than 2,000,000 great customers in 149 countries
- With more than 3,000,000 registered domains to their name
- 1200 incredible people have chosen us as their employer
- And the diversity stretches to more than 45 different nationalities
- Remote, hybrid, or in-office, they carry us from more than 12 countries
- And lastly, we are connecting 12 major brands well-established in the European market to lead us towards becoming number one - your European Champion
Diversity and Inclusion
At group.one we are intentional about diversity, equality and creating an inclusive climate. We work not only across continents and countries, but also across gender expressions, generations, cultures, sexual orientations, religions, and perspectives.
Therefore, group.one is an equal opportunity workplace committed to equal employment opportunity regardless of race, colour, ancestry, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity/expression.
